Market Research Highlights (Secondary Research)

It’s very common for elderly adults to be self-managing multiple medications on their own at home.
In fact, 67% of patients take 5 or more drugs every day (1)
However, the more medications, the higher the risk for medication errors.
The what, when, how, why, indications and contraindications are among variables patients have to consider for each medication.
Physicians have confirmed that only 15% of patients truly understand their diagnoses and prescriptions (2)
Medications that look similar, unclear instructions, and changing dosages are some of the cognitive burdens patients face when managing their meds on their own.
Research estimates that 49% of patients discharged from hospitals will experience at least one medication error (3) – making this the most crucial phase for patient education.
The confusion at this point can’t be taken lightly - To put it into perspective: Due to unclear communication about a new prescription, a fully capable, independent family member confused the doctor’s instructions last month and took double the dose of her insulin injection – plummeting her blood sugar to critically low levels at which point she could’ve gone into hypoglycemic shock and died.
Sadly, this is more common than it should be - the World Health Organization estimates that 125,000 people with treatable ailments die each year because they don’t take their medications properly (4)
With the growing elderly population, medication management is a critical need that grows more dire every year.
- Approximately $100 to $300 billion in healthcare costs could be curtailed annually by addressing medication adherence. (4)

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